Search Engine Optimization Strategy

About SEOThe most effective way of marketing your website online is to have a search engine optimization strategy.  Once you achieve high rankings and get the traffic flowing to your website it can be easy to maintain the rankings.  If no monthly updates are made to keep the rankings after the 2nd month it will slow down and after the 3rd month you can drop off rankings. A drip of backlinks is what is needed to keep on the first page of Google this is one of the many search engine optimization strategy.  The Caffeine update in 2010 is what is now required and one major factor Google is always looking at to keep you on the first page of Google.

On Page Search Engine Optimization Strategy

1. About SEOKeyword Research

  • Related keyword for the business products or services and filer keywords based on specific traffic needs according to your existing traffic on your website.
  • Competitions Keyword research to see what it will take to get ranking and looking at off-page and on-page factors on ranking to know what kinds of things need to be done to out rank your competition.

2. Permalink

A Permalink is the simple name of the page after the main domain name on the URL.  Its key to have placement and to always hold placement in the future.  Keyword placement needs to be here.

3. About SEOMeta tags - HTML Code that you do not see that is used by Google Crawlers

  • Meta Tag Title – Same Title in a Google Search
  • Meta Tag Keywords – This is a collection of all keywords needing to become optimized for the whole website as well as keyword density needs to be added here.
  • Meta Tag Description – This is the same Description that shows up into a Google Search and needs the targeted keywords its best to have many long tail keywords that are similar to the keywords that your looking to get ranked for, Keyword phrases that match your targeted keywords are very good to use.

4. About SEOKeyword Density

We make sure you are within 2% to 8% of keyword Density with the keywords you need to rank for. This makes a big difference in climbing the Google Page Rankings.

 

 

OFF Page Search Engine Optimization Strategy

About SEOOff Page optimization is the most important and has the most labor involved. In today’s SEO world most SEO Experts focuses 95% of their energy on making good quality backlinks.

The main goal is to pass page ranking and to keep it from leaking off your website from No Follow links.

To do this you need to add a No-Follow to all External linking going off your website, this is called leaking page ranking off your website. Its like a water balloon with a whole in the water balloon that needs to be plugged. Most people do not understand the functionality of this search engine optimization strategy.

Placing Backlinks can be done in many ways

  1. Blogs
  2. Forms
  3. Social profile
  4. Social bookmarking
  5. Article submissions
  6. Directory Submission

About SEO

The biggest key is making your backlinks relevant to the keywords your ranking for and making sure the backlink is place on a high Page rank, this does not mean that if the domain has high page rankings that the subpage will have good page ranking. making sure the backlinks are made correctly can make the biggest difference in search engine optimization strategy to achieve high ranked search keywords

One Key Tool is an Extention for Google Chrome called (NoFollow Simple) this lets you see No Follow backlinks so that you will not be suck in making backlinks on pages that you shouldn’t be wasting your time and energy doing.

There are Two Basic codes on creating a backlink

HTML – for blogs and other post

<a href=”http://Your website to promote”>Your Ranking Keyword here</a>

BBS – mostly use for form posting websites

[post=http://Your website to promote]Your Ranking Keyword[/post]